Lists · · 1 min read
What a list has to look like before we will fly it
Forty thousand rows is not the same as forty thousand usable addresses. The inbox type on each row decides whether the program can work.
A sending desk cannot fix a file built on consumer webmail addresses that treat unsolicited commercial mail as a hostile default. Business addresses at major providers and real company domains still require care, but they are the only rows we will load.
Usable also means the row is a person and a business: a first name, a legal or DBA name, and an address that still accepts mail. Purchased dumps with missing names become unreadable letters and extra complaints.
Choose a plan with capacity for your usable list: up to 15K leads a month on Launch, 40K on Growth, 75K on Accelerate, or 250K on Dominance. That can be a living database you refresh. What we will not do is invent the file for you or send you to a vendor.
If your current list needs work, bring that up on the call. It is cheaper to wait than to burn domains on a file that was never going to convert.