Notes
From the sending desk.
Placement, lists, and the scoreboard that actually funds a file. Written for MCA shops, not for a generic marketing audience.
The desk
Count completed applications, not opens
An open is a maybe. A funded file starts with statements attached. Here is why MCA shops should retire open rate as the scoreboard.
· 1 min read
Lists
What a list has to look like before we will fly it
Forty thousand rows is not the same as forty thousand usable addresses. The inbox type on each row decides whether the program can work.
· 1 min read
Placement
Why ordinary sending tools fade on MCA lists
Shared warmup pools and one-inbox blasts work on quiet B2B lists. Merchant cash advance is not a quiet list.
· 1 min read
Ready to send
Bring the list. We handle the sending.
Inbox placement is seed-tested to major providers. If it drops below 90% after you are at full speed, those days are credited. How the promise works